Branding & Logo
About Central Casting:
• Founded in 1925, known for the phrase “Straight out of Central Casting.”
• Despite its rich history, the company lacked cohesive branding over the years.
My Role:
• Entrusted with rebranding Central Casting, including:
• Revamping the logo.
• Redesigning the website (www.centralcasting.com).
• Establishing a unified company identity.
Impact:
• Created a comprehensive style guide that has been in use for over a decade.
• Continued to oversee the brand’s visual identity to maintain consistency.
Key Takeaway:
• Proud to have modernized Central Casting’s brand while preserving its legacy.
• Contributing to the company’s evolving identity as it approaches its 100th anniversary.
