Honoring a Century: Central Casting — 100th Anniversary Identity
Background
Founded in 1925, Central Casting is woven into Hollywood’s DNA. To mark its centennial, the brand needed an identity that respects its storied history while signaling a renewed, modern presence.
Founded in 1925, Central Casting is woven into Hollywood’s DNA. To mark its centennial, the brand needed an identity that respects its storied history while signaling a renewed, modern presence.
My Role
I led the full identity redesign and brand system development for the 100-year anniversary. Key deliverables included:
I led the full identity redesign and brand system development for the 100-year anniversary. Key deliverables included:
• New anniversary mark & scalable identity lockups
• Corporate signatures, stationery, and asset systems
• Campaign layouts (print + digital), web banners, ads
• Merchandise concepts & production mockups
• Social media templates and branding toolkits
Approach & Challenge
I approached the redesign by balancing heritage and evolution. Working under brand legacy constraints, the identity had to feel timeless yet forward-looking across formats — from print to digital, retail goods, and large-scale campaigns. I structured the system to scale while keeping consistency and ease of use for future asset production workflows.
I approached the redesign by balancing heritage and evolution. Working under brand legacy constraints, the identity had to feel timeless yet forward-looking across formats — from print to digital, retail goods, and large-scale campaigns. I structured the system to scale while keeping consistency and ease of use for future asset production workflows.
Outcome & Impact
The new identity unified Central Casting’s visual presence across more than 10 channels, giving the brand a cohesive, celebratory voice. It honors their past while enabling future expansion, positioning CC to carry its legacy into the digital age with clarity and style.
The new identity unified Central Casting’s visual presence across more than 10 channels, giving the brand a cohesive, celebratory voice. It honors their past while enabling future expansion, positioning CC to carry its legacy into the digital age with clarity and style.
Final Logo Lock up
Final Logo Bug and Central Casting Logo
Lock up in anniversary version
Exploration Logos
Black and White Explorations
Email Signature Mock up
Web Banners Design and Mockup
Web Banner White Seasonal Mock up
Merchandise Exploration
