Logo Design
Overview:
• In 2024, I was tasked with designing a series of diversity logos for Entertainment Partners, to be used globally.
Project Scope:
• The first logo in the series was for the Multicultural Committee (MCC).
• I worked closely with MCC board members to understand their vision, insights, and ideas.
Design Process:
• Created three distinct logo concepts based on feedback from the MCC board.
• Incorporated visuals that conveyed the committee’s mission and values.
• Ensured the logos aligned with both the MCC’s goals and Entertainment Partners’ organizational values.
• Explained each concept to the board, detailing how the design elements reflected their vision.
• Collaborated with the team to select the final logo that best represented the MCC’s mission.
Logo Options
Logo Selection and Style Guide Development
After presenting the logo concepts to the board members, one design was selected to represent the Multicultural Committee (MCC). Following the selection, I developed a comprehensive style guide for the group, detailing the appropriate use of the logo across various platforms and materials.
The deliverables included:
• Black-and-white logo variations.
• Full-color logo variations.
• Guidelines for usage in campaigns and communications.
This process ensured a cohesive and professional visual identity for the MCC, supporting their initiatives effectively.
