Brand Refinement
Project Overview:
• After successfully rebranding Central Casting, I was tasked with refining the brand identity for Entertainment Partners (EP), its parent company.
Unique Challenge:
• Unlike Central Casting, EP already had an established logo with years of investment behind it.
• The goal was to modernize and strengthen the brand without drastically changing its core identity—essentially “changing it without changing it.”
Creative Process:
• Conducted months of exploration and typography refinements.
• Collaborated with the marketing team to evolve the logo and visual identity.
• Ensured the updated branding aligned with EP’s modern vision while respecting its legacy.
Impact:
• The refined brand identity has been well-received and continues to represent EP as it approaches its 50th anniversary.
• Proud to oversee EP’s branding efforts, ensuring the company’s identity remains strong and relevant for the future.
Exploration
Logo Locking
